Reflexions on the concept of quality of agricultural products. The example of milk for cheese in french North Alps

Abstract

The concept of quality leads to different interpretations. Agricultural product quality is not mechanically controlled by demand, but is the result of a complex process, in which relationships between producers and firms are very important. To set up a quality strategy a collective mobilization of these agents is required. A modelling approach is proposed for the construction of decision making aids that will enable economic actors to better control the quality of their products.